Greenply Industries Ltd.

Greenply Industries Ltd - Company Overview

Greenply Industries Ltd. (GIL) is a manufacturer and marketer of interior infrastructure products, based in India. Greenply Industries Limited, an interior infrastructure company, manufactures, markets, and distributes plywood, laminates, particleboards, and allied products primarily in India. Its interior infrastructure products include decorative veneers and laminates, plywood, block boards, flush doors, medium density fiberboards, and restroom cubicles, laminated flooring and UV coated panels, and others.

Greenply Industries Ltd offers its products under the Greenlam, Greenply Plywood, Green Club Premium Ply, Greenlam Laminates, Green Decowood, Ecotec, and Green Panelmax brand names through 46 marketing offices and a network of approximately 15,000 distributors, dealers, sub-dealers, and retailers. Greenply Industries Limited also exports its products to North America, Latin America, Europe, the Middle East, and the Asia Pacific. The company markets its products in 65 countries which include Thailand, Indonesia, Canada, Singapore, UAE, Australia, Saudi Arabia, Russia and China.

Greenply Industries Ltd was formerly known as Mittal Laminates Private Limited and changed its name to Greenply Industries Limited in 1995. Greenply Industries Limited was founded in 1990 and is headquartered in Kolkata, India.

The current market capitalization stands at Rs 2,375.02 crore. The company has reported a standalone sales of Rs 390.52 crore and a Net Profit of Rs 26.14 crore for the quarter ended Dec 2014.

Greenply Industries Ltd - Share Holding Pattern

Greenply Industries Ltd - Financial Details

• Market Cap (Rs Cr) – 2375.02

• Company P/E (x) – 18.27

• Industry P/E (x) –40.06

• Book Value (Rs) – 241.84

• Price / BV (x) – 4.04

• Dividend (%) – 60%

• EPS (TTM) – 53.95

• Dividend Yield (%) – 0.30%

• Face Value (Rs) – 5

Industry Overview

The segment in which Greenply Ltd. operates, plywood and laminates, can be classified as discretionary spending in the housing segment. Demand-supply dynamics in this segment greatly depend on real estate- sector growth/churn and changing lifestyle preferences. General economic growth and demographic factors have a huge bearing. Improving income streams/levels, nuclear family structure, and easier financing options have propelled growth of housing-stock in India.

The size of the plywood sector is estimated at 160bn, with laminates at `42bn, and has registered a 6% CAGR in the past five years. Within this, the organised sector accounts for a mere 30%. Improving quality preferences and well-marked brand equity are now slowly heralding a shift towards branded products in the market; and that is accentuating the shift towards the organised players. Another dogma of the sector is that most dealing in the industry is in cash, even with end users. Of late, however, with the per-household ticket size increasing, the shift towards the banking system by end users is playing a role in tilting the balance in favour of regulated operators.

Overall, the sector is expected to register a 6% CAGR in the coming five years. Within this, the organized segment would outstrip sector growth at 25-30% as brand equity, quality, amongst others, make their impact felt on the dynamics of demand. The GST implementation could further erode the share of the unorganized sector.

Greenply Industries a dominant operator in the organised plywood market and accounts for ~25% of the organised market share. Laminate is used to provide an aesthetic look and improve the finishing to wooden furniture. Hence, it has a high degree of correlation with the plywood market, and the latter has a huge influence on the laminate market. The peculiarity of this sector is that customer involvement is low so too are brand awareness and product knowledge. Other than being overlaid on plywood, laminates are also utilised in readymade furniture, largely from pre-laminated particle board and MDF. Laminates is now a `42bn industry and seeing an 8% CAGR..

Balance Sheet