HEIDELBERG CEMENT INDIA

Heidelberg Cement India Limited - Company Profile

Heidelberg Cement India Limited is a subsidiary of HeidelbergCement Group, Germany. The Company has its operations in Central India at Damoh (Madhya Pradesh), Jhansi (Uttar Pradesh) and in Southern India at Ammasandra (Karnataka). As of 2018, this company has 4 cement plants, 4 grinding plants and 1 cement terminals.

Heidelberg Cement India Limited - Investment Summary

• Strong Operational Performance

• Top 5th company in terms of production

• Reduced its debts

• Strong positioning in the central market

• Main focus on cost control

Heidelberg Cement India Limited - Financial Summary

Outlook and Valuation

HeidelbergCement India reported an increase of 50.48% in its net profit at Rs 50.08 crore for the September quarter, helped by volume growth. It has posted a net profit of Rs 33.28 crore in the July-Sept period a year ago. Total income during the quarter under review was at Rs 492.03 crore, up 14.90% as against Rs 428.22 crore in the corresponding period of the last fiscal. The company has repaid around 50 million in its 2nd quarter and remaining 750 million will repay in the rest of the year. Demand is mainly coming from housing projects in central India. Company is projecting 7% demand during the year. EBITDA clocked high EBITDA highest ever EBITDA per ton. In capacity utilization they are close to 82%. In terms of blended cements, they are a 100% blended cement company. Overall, the company has a strong positioning in the central market and has superior margin profit compared to its peer. Considering all the points we recommend “BUY” for this sock for long term.

Management Profile

Heidelberg Cement India Limited - Company overview:

In 2006, HeidelbergCement Group entered India through a joint venture (JV) in Indorama Cement Limited and acquisition of the majority stake in Mysore Cement Ltd. HeidelbergCement Group acquired the balance stake of Indorama Cement in 2008 and merged the operations of the same with Mysore Cement Ltd and capacity of the Company increased to 3.07 million tonnes per annum. The merged entity was renamed as HeidelbergCement India Ltd on April 2009. The Company produce and markets cement under the brand name of mycem.

The company has one of the lowest Lost Time Injuries frequency rate of 0.13 against an industry average of 0.8 in the Country, almost 6 times lesser than the industry average and is testimony to the Safety Culture in the Company.

Heidelberg Cement India Limited - Products

PPC or Portland Pozzolana Cement is a kind of Blended Cement, produced by grinding the Portland clinker with gypsum and pozzolanic materials in measured proportions or by blending Ordinary Portland Cement, with Pozzolanic materials in certain proportions. Pozzolana, any natural or artificial material containing silica in a reactive form. The pozzolana is in a finely divided state to allowsilica to combine with calcium hydroxide in the presence of water forming stable Calcium Silicates Hydrate that has the cementitious properties. The pozzolanic materials commonly used are

• Calcined clay

• Fly ash

• Silica fumes

PSC or Portland Slag cement is manufactured by either grinding the Portland clinker with gypsum and granulated slag or blending the ground granulated blast furnace slag with Ordinary Portland cement by means of mechanical blenders. Normal composition of portland cement is 30 percent clinker, 5 percent gypsum and 70 percent blast furnace granulated slag.

Key Ratios

Investment Rationale

• Top 5th company in terms of production

  Heidelberg Cement Company is one of the top 5 companies in terms of production. During FY18, the Company reported it’s highest ever production and sales volume, sales revenue and EBITDA. During the year ended 31st March 2018, the Company produced 4.61 million tonnes of cement compared to 4.44 million tonnes in the year ended March 2017, an increase of 3.7%. Cement sales for the year were 4.65 million tonnes compared to 4.47 million tonnes in FY17, an increase of 4.0%. Net sales in FY18 were INR 18,894.7 million compared to INR 17,174.6 million in FY17, an increase of 10.0%. The net profit for FY18 was INR 1,331.8 million compared to INR 762.1 million in FY17.

• Strong positioning in the central market

  This company has well-positioned its market in the central region. Most of its revenue has come from the central market. Heidelberg Cement India sells 94% of total cement volumes in the central region, a favorable region in India, considering the demand-supply scenario. The company sells the rest of the volume in the western and southern regions. Its share in the central region had gone up from 75% to over 94% led by capacity expansion in CY13.

• Focus on quality, customer satisfaction and continuous improvement

  This company is part of a global player in the field of the cement industry. Its main objective is to maintain the excellent quality of its products and the continuous delivery of customer satisfaction. They have improved their quality of products by using state-of-the-art technology. The company’s aim is to manufacture products that excel on durability factors at the same time add value for our customers. By transfer of knowledge, optimization of performance, and by implementing best practices throughout the group, new technologies are implemented speedily that finally result in improved products that ultimately benefit our customers.

• Large global promoter

  Heidelberg Cement India Ltd have the support of the rich experience of the German promoter Heidelberg AG, based in Germany, one of the world’s largest cement manufacturers with revenue of over €4.5 billion in Q3 2018. This support will help Heidelberg cement India Company to grow faster.

Industry Overview

India is the world's second-largest cement market and has added 110 million tonnes of cement by way of capacity in the last five years. India's cement capacity stood at 460MTPA as of December FY 2017 and is expected to increase by 5.0-5.5% y-o-y in FY 2018. India has 575 operational cement plants in the country and this industry is largely dominated by private players (98%). The top 20 cement companies manufacture around 70% of the total cement and a larger share of bigger plants are situated across southern and western parts of India across the states of Rajasthan, Andhra Pradesh, and Tamil Nadu.

The cement industry is dependent on natural resources and is highly energy intensive. Natural resources like limestone, coal and minerals are essential to produce cement. The industry needs to ensure the continuous supply of these materials at an optimum cost and quality, however due to the depletion of reserves, this is becoming challenging. Volatility in the price of coal is also an area of concern for the industry. The quality of raw material additive and mineral gypsum is also depleting. The MMDRA Act’s new notification as of 12 January 2015, stated that the renewal of Mining Leases and grants of Mining Leases and Composite Licenses will happen through Auctions. For continuous operation, there is a need to secure limestone with a minimum reserve of 50 years.

The ready-mixed concrete industry (RMC) has been considerably successful globally. RMC in India is still at a nascent stage. RMC accounts for only about 10-12% of the total concrete production in India, which is a small number as compared to western countries, where it comprises 50-70% of the total concrete consumption volume. The penetration level in the metropolitan and tier-I cities is relatively higher and accounts for about 35-40%, while in tier-II cities penetration level is about 20%. Over the past year, there has been a rise in demand for RMC due to technological improvements and innovations. The central government is pushing for more infrastructure development as well as completing on-going projects in a time bound plan. Government is also focusing on the creation of “smart cities” which would lead to the construction of commercial, residential and recreational centres, along with public utilities like roads and railways. This will boost the prospects for RMC as a viable alternative to traditional concrete.

RMC is also finding better acceptance among the most real estate developers in the country, especially in urban areas. Thus, the potential for this segment remains quite large.

For the above reason, manufacturers have stepped up efforts to improve capacities in this sector. Increase in demand for RMC is expected to boost cement production as well, as cement is the most essential component of RMC. RMC is expected to account for up to 25% of the total cement consumed by 2022, as predicted by Cement Vision 2025.

In India, there are 71 companies that operate integrated cement production facilities and 36companies that operate grinding plants, 6 of which do not have integrated ca[acity.The top 10 cement producers in india are shown in the below table.